Posterzine® Issue 96 | Gijs Van Den Berg

For this brilliant issue of Posterzine® we chat with Gijs van den Berg, the creative director and partner at KesselsKramer, an independent advertising agency known for its radical, funny, and highly-memorable work.

Based in Amsterdam, and now with offices in London and LA too, KesselsKramer is the brains behind the iconic ‘I AMsterdam’ campaign for the city.

Another famous piece of work, which nicely reflects the agency’s brave, unconventional approach, is for the Hans Brinker Budget Hotel—aka ‘The Worst Hotel in the World’. But KesselsKramer doesn’t just make ads. The agency’s publishing arm produces books and magazines, which they say is to find “new ways of expressing creativity through printed matter.” We sat down with Gijs van den Berg to find out more about the agency’s unique approach. 

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Posterzine® is People of Print's monthly publishing project taking the form of a mini-magazine which folds out into a gorgeous A1 format poster (594x841mm). Printed by Pressision Ltd using CMYK onto quality G.F.Smith paper.

Direction: Marcroy Smith
Design: Tom Sutcliffe
Editor: Kate Hollowood

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