A screen-printed experience in the heart of Carnaby Street
For this of Posterzine®, we partnered with none other than Drop Dead Clothing, the cult streetwear brand founded by Bring Me The Horizon’s frontman, Oli Sykes. Known for its unapologetic aesthetic and loyal global fanbase, Drop Dead brought raw creativity to the Posterzine® format — and extended the experience beyond print into a fully immersive live activation.
A Zine That Speaks Drop Dead
This edition gave fans a rare, behind-the-scenes look into the world of Drop Dead. Featuring bold visuals, gritty design elements, and editorial insights, the issue captured the rebellious spirit and cultural impact of the brand. Printed in our signature A1 fold-out format, the zine acted as both an editorial showcase and a tactile collector’s piece.
Live Screen Printing in Carnaby Street
To launch the edition, Drop Dead hosted a live screen printing event at their flagship store on Carnaby Street in London. VIP customers were invited to take part in a unique in-store experience, where they could screen print a custom Drop Dead x Posterzine® T-shirt on the spot. This interactive element turned loyal fans into creators — deepening their connection to the brand through hands-on design.
Gifts for the Fans
Posterzine® Issue 10 wasn’t just a publication — it was a limited-edition gift. Available only to VIP customers and in-store visitors, the zine was used as an exclusive giveaway to thank Drop Dead’s most loyal supporters. It also doubled as a piece of promotional merchandise, reinforcing the brand’s creative ethos and collectible appeal.
Cult Style Meets Print Culture
This collaboration exemplifies the magic that happens when print meets streetwear. By turning the Posterzine® format into a tactile marketing tool, Drop Dead not only extended its brand narrative but also created a lasting memory for its audience.
Read more about how to create your own official Posterzine issue here.
